1875 CONNECTICUT AVE NW 10TH FLOOR WASHINGTON, DC 20009 Get Directions
1875 CONNECTICUT AVE NW 10TH FLOOR WASHINGTON, DC 20009 Get Directions
RPM Group, Inc. has developed and demonstrated the viability of its modern, colloquial style of automotive journalism. The Company produces first look and comprehensive review videos of new cars, which attract in excess of 2.5 million unique visitors each month, and which have generated nearly $200,000.00 in revenue through passive advertising alone. RPM Group seeks to build on this success by diversifying its content, streamlining delivery, penetrating new media platforms, and, ultimately, capturing a larger share of the revenue created by the Company’s content – all while staying true to the distinctive style that has made its Redline branded videos and content an unqualified success.New car sales personnel are struggling with the Internet. Ten years ago, the typical new car buyer, or “in-market shopper,” went to five dealers, which were the consumer’s primary source of information; today, new car buyers visit an average of one and a half dealers before signing for a new car, with the Internet being their primary source of information. This has led to car dealerships cutting the amount they pay to on-site sales staff and, instead, redirecting those heavy funding allocations to business development by way of the Internet–even despite the fact that 2015 is on track to set an all-new record for the number of new vehicles sold.
RPM Group’s established audience includes all demographics, including, but not limited to: in-market consumers, potential consumers, and enthusiasts. In fact, RPM Group’s growth aligns well with the overall Internet publishing and broadcasting industry, which will see $39.4 billion of revenue in 2015 and an estimated 5.6% average annual growth over the next five years. RPM Group’s competition is entirely composed of traditional media companies that produce videos and editorials which, to modern viewers, according to a recently conducted survey, come across as “boring,” “disinteresting,” “paid-off,” and even “unreliable.” The Company will continue to build on the success
by staying passionate, engaged, and objective, while consistently tailoring products based on direct feedback from its viewers. In order to maximize the Company’s ability to increase capitalization on the value of its Redline brand and products, RPM Group will build an integrated website with new channels and content, establish a loyal customer base in local markets through “grassroots” marketing, starting with Washington, D.C., and use a variety of networking and marketing tactics to increase brand awareness among both automotive companies and consumers. With a YouTube subscriber count that trumps that of major players like Cars.com and AutoTrader.com, achieved without active means of advertising, it is clear that, with the introduction and proper execution of this strategy, RPM Group will be propelled to the next level, building the foundation for Redline to become the next big brand in Internet media. RPM Group, Inc. is a C corporation registered in the District of Columbia currently authorized to issue 1000 shares of common stock at a par value of $0.01. The Company’s Federal Employer Identification Number (FEIN) is 47-5506926. The Company’s business address is 1875 Connecticut Avenue, NW, 10th Floor, Washington, DC 20009. The Company is currently owned and operated by its Co-Founders: Jackson Mosley (36%), Sofyan Bey (36%), and Robert Lamond (28%).
About Redline Review: Redline: Review provides the best virtual test drive in the industry. Redline: Review videos range from about 15 to 25 minutes and offer a comprehensive look at each vehicle. RPM Group covers everything from how well a vehicle handles to how well its cup holders work–all critical to an in-market shopper’s vehicle purchase decision. Redline Reviews not only offer informed opinions, but also show the audience what the reviewer is talking about. RPM Group has established and maintains active, well cultivated relationships with every auto manufacturer with distributions in the United States. Vehicles are delivered to RPM’s offices, at the respective manufacturer’s expense, for a week-long evaluation period. During this test period, RPM’s editors evaluate and develop professional, objective opinions of every aspect of the vehicle from “real world” fuel economy, to the fit and finish of dashboard panels.
View the full business plan of RPM Group, Inc. by clicking here: http://goo.gl/DCLBbx
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