1616 W BURBANK BLVD STE E SUITE 205 A-B BURBANK, CA 91506 Get Directions
1616 W BURBANK BLVD STE E SUITE 205 A-B BURBANK, CA 91506 Get Directions
McCue Marketing Communications, LLC (MMC) is a Los Angeles-based marketing communications firm with clients throughout the United States and abroad. We specialize in integrated marketing programs for the tourism, hospitality and wine industries ? sectors in which we have developed a thorough understanding of the stakeholders, marketing channels, audiences, and revenue centers. Our team comprises professionals who are not only technically skilled, but also passionate about the clients we serve and the people, places, and products we represent.
Our approach is strategic, beginning with the client?s goals and concluding with a measured analysis of how successfully we?ve achieved our stated objectives. Our programs blend traditional public relations tactics, such as media engagement and live events, with emerging media tools such as social media, mobile outreach, video production, and web content development.
Our activities on behalf of clients include:
?Leveraging our strong relationships with media and trade personalities to keep our clients top-of-mind and develop coverage opportunities
?Monitoring target publications? editorial calendars and maintaining consistent contact with key media to seek opportunities for coverage our clients and their messages
?Coordinating sample programs and launch events
?Developing opportunities for our clients to be represented at key industry and consumer events, as well as representing the client at such events when appropriate
?Crafting communications materials, including press releases, media alerts, tech sheets, bios, website copy, and social media messaging
?Maintaining an updated database of media contacts to pitch stories and developments
?Monthly reporting and client meetings to ensure clear communication of recent activity, progress on planned initiatives, new opportunities, and results generated
?Social media marketing tactics, including:
?Branded Facebook, Twitter and YouTube pages
?Blog content management and creation
?Video production, editing and delivery
?Social media strategies to enhance SEO efforts
?Mobile marketing, including content for mobile website & QR codes
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