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Brothers Media Group, LLC

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5220 BELFORT RD STE 400 JACKSONVILLE, FL 32256 Get Directions

(904) 280-2673

www.abnetwork.com

sales@abnetwork.com

Business Info

  • Founded 2007
  • Incorporated FL
  • Annual Revenue $2,853,315.00
  • Employee Count 18
  • Industries Cable And Other Pay Television Services
  • Contacts Steve Mortensen

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Company Summary

Jerry Daniels, the company’s founder, created the concept behind ABN after experiencing the powerful video programming that automakers create to share upcoming model year plans with their dealer body. A 25-year veteran in retail automotive, Mr. Daniels had previously been an EVP with stewardship over 25 dealerships with Asbury Automotive, one of the largest automotive retailers in the country. He knew that these exciting videos were very effective in marketing, communicating, generating excitement and increasing loyalty. He reasoned that this type of informative, compelling video media could also be very effective in the dealership to create a bond with waiting room visitors and customers who sit captive for an hour or more waiting for their vehicle to be serviced. That tight bond between the dealership and their customer would result in increased sales and customer loyalty. Additionally, he was bothered as we walked through the service waiting areas and saw competitors’ commercials playing on his televisions. He recalls, “We build these multi-million dollar facilities, then spend hundreds of thousands, if not, millions of dollars in advertising to drive customers to our dealerships, and then, when we have these hard-earned customers sitting in our customer waiting areas, we let them watch daytime soap operas as well as ads from our competitors on the TVs we provide for an hour and a half while they wait for their cars to be serviced. That’s crazy!” In late 2006, Mr. Daniels left his position as Executive Vice President to form the Automotive Broadcasting Network®. Early in 2007, we met with executives at CBS and formed an alliance that is now the Automotive Broadcasting Network® Fueled by CBS. CBS, America’s number one television network, provides the Automotive Broadcasting Network® with high quality, fast paced, family friendly entertainment, such as prime time programming not available during the normal business hours, show segments, and program shorts that have proven to be popular, lighthearted, and entertaining.

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